The Canadian electrical industry has come to an important crossroad. The emergence of new technology, shifts in age demographics, volatile economic conditions and changing customer expectations have given rise to new challenges and opportunities within the industry.

To address these changes, companies must think forward and explore some important factors: What will their business model look like by 2020? Who will their primary customers be? This forward-thinking approach is critical for businesses today. After all, you need to have a vision of where you are going, to build a path to get there.